Xinhua, PA Media Group sign MoU on cooperation

19 June 2024

President of Xinhua News Agency Fu Hua and Emily Shelley, chief executive officer of Britain's PA Media Group, signed a memorandum of understanding on deepening bilateral cooperation in London, Britain, June 17, 2024. (Xinhua/Li Ying)

The PA Media Group has always been an important partner of Xinhua, and the two sides have had fruitful cooperation in fields such as photo agent service.

London, UK (Xinhua) – President of Xinhua News Agency Fu Hua and Emily Shelley, chief executive officer of Britain's PA Media Group, on Monday (June 17) signed here a memorandum of understanding (MoU) on deepening bilateral cooperation.

During a meeting with Shelley, Fu said the PA Media Group has always been an important partner of Xinhua, and the two sides have had fruitful cooperation in fields such as photo agent service.

He expressed the hope that the two sides strengthen exchanges, jointly tell good stories of China-Britain exchanges and cooperation, expand cooperation in artificial intelligence and other fields on the existing basis, and enhance collaboration under the framework of the World Media Summit.

This photo taken on Dec. 5, 2023 shows the opening ceremony of the 5th World Media Summit (Yunnan, China) and the 2nd Yunnan International Communication Forum held in Kunming, southwest China's Yunnan Province. The fifth World Media Summit (Yunnan, China), held in the city of Kunming, southwest China's Yunnan Province, was attended by more than 300 representatives of around 80 institutions, including media outlets, international organizations and think tanks, from nearly 30 countries and regions. According to the Kunming Initiative for the fifth World Media Summit, the representatives conducted extensive and in-depth discussions under the theme of 'Boosting Global Confidence, Promoting Media Development'. They analyzed the opportunities and challenges faced by the world media industry in the digital era, explored the role and responsibility of the media in promoting economic and social development, and discussed how to better tell the story of human development and promote common development of the world. (Xinhua/Hu Chao)

Shelley extended a warm welcome to Fu's visit. She said the cooperation between the PA Media Group and Xinhua has yielded remarkable results, and that Xinhua has made impressive achievements in artificial intelligence, social media, and other fields.

The PA Media Group looks forward to promoting the partnership with Xinhua based on existing cooperation, she added.

On the same day, Fu also visited Reuters' bureau in London.

Reporting by Indonesia Window

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