Maju Jaya Tekstil has designed an art installation called Seni Pendar which uses its fabric products, aiming at introducing their products to visitors at the 2023 Halal Fair & Halal Indonesia International Trade Show (HIITS).
Banten, Tangerang (Indonesia Window) – As a strategic step in strengthening the Muslim fashion ecosystem in Indonesia, Maju Jaya Tekstil, one of the leading textile suppliers in the country, for the first time participates in the Halal Fair & Halal Indonesia International Trade Show (HIITS) held at Indonesia Convention Center in Serpong area, Tangerang city, from 8 to 10 December.
“The Muslim fashion industry is a dynamic market with huge growth opportunities. Business actors must be smart in seizing opportunities. Starting from researching trends that are of interest to children and adults, online and offline market research, determining the source of product supply: sewing yourself or just as a reseller or dropshipper, determining a business plan, capital calculations and promotions,” said the owner of Maju Jaya Tekstil, Sagar M. Vasandani, in the talk show ‘B to C Sales Strategy for MSMEs dealing with Muslim Clothing’, Sunday.
The event, which has become a trendsetter in the development of the halal industry in Indonesia, was optimized by Maju Jaya Tekstil not only for branding and promotion of new product launches, but also as an educational vehicle for MSME (micro, small and medium enterprises) players.
In this event, Vasandani collaborated with the founder & Chief Executive Officer (CEO) of Kasisolusi (a business learning media), Deryansha Azhary, who also has a high commitment to developing the quality of MSMEs by providing education to MSMEs in the country.
As a business actor in the current disruptive era, Vasandani feels challenged to continue to think dynamically and have solutions in facing the rapidly changing rhythm of developments, especially when Indonesia is working to become the global center of world fashion.
Referring to the report from the State of Global Islamic Economy Report in 2022, Indonesia is ranked third in the modest fashion indicator after the United Arab Emirates and Turkiye. This is a challenge as well as a great opportunity for all related sectors to collaborate and strengthen each other.
According to the entrepreneur who has been developing Maju Jaya Tekstil for 11 years, there are quite a few sellers who are not yet technologically literate and have difficulty adapting to rapid changes.
If in the past sellers could prepare their fashion collections long ago and last for a certain period, now they have to be more adaptive and follow developments in trends in producing their fashion collections.
“Sellers must struggle to compromise with market tastes in order for their business to survive. However regarding quality and innovation, it must be number one,” he said.
Vasandani further explained that there is an increasing trend in the hijra community with people becoming increasingly aware of the importance of healthy skin as mobility increases.
“This is the challenge, how can business actors present sharia fashion products with simple, elegant models and made from cool materials,” he said.
In response to this need, at the Halal Fair & HIITS 2023, Maju Jaya Tekstil launched various new products, namely anti-UV fabric with a UV Cut of more than 30 percent, with several products launched including Nadeem, Ateefa, Maher, and Kareem.
During the exhibition, visitors also get special prices for both retail and wholesale purchases directly at the booth, and even have the opportunity to consult with Vasandani or Roshni KN about various matters related to fabric products, business cooperation and MSME business tips.
Apart from that, Maju Jaya Tekstil also opens up opportunities to build cooperation from various regions. With offices in South Jakarta, Maju Jaya Tekstil has a wide marketing reach in various regions, including Java, Medan (North Sumatra), Makassar (South Sulawesi), Bali and the Riau Islands.
Maju Jaya Tekstil offers high quality products at economical prices, with a roll length of 50 yards (45.72 meters), making it very affordable for MSME production.
To dedicate its commitment to the fashion industry, Maju Jaya Tekstil designed the Pendar Art installation which uses its fabric products entirely. “This art installation aims to introduce Maju Jaya Tekstil products to visitors, so that they can feel the vibes of the quality of the materials offered. Meanwhile, the color choice refers to the Halal Fair colors which are cool and add artistic value to this exhibition,” concluded Sagar.
Maju Jaya Tekstil’s strategic steps in strengthening the Muslim fashion ecosystem in Indonesia received appreciation from Deryansha who is also actively involved in MSME development programs throughout the country, which are driven by a number of related ministries.
According to him, the government cannot possibly close the door for foreign investment to take advantage of Indonesia’s large market.
Businesspeople in Indonesia, especially those of MSMEs, must continue to find innovation and be creative in maintaining and developing their business by not only ‘selling products’, but also ‘value and brand’, Deryansha explained.
Reporting by Indonesia Window