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Taiwan Travel Fair 2025 mengusung tema promosi ‘Datang ke Taiwan dan Nikmati Segelas Minuman’ dengan merek pariwisata baru 3.0 ‘Taiwan – Waves of Wonder’, serta menggabungkan tren wisata kereta api yang sedang populer di Pulau Formosa.

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Jakarta (Indonesia Window) – Biro Pariwisata Kementerian Perhubungan Taiwan semakin gencar membidik pasar Indonesia.

Pada 18–25 Agustus, rombongan perwakilan pariwisata Taiwan berkunjung ke Kota Bandung (Jawa Barat) dan Jakarta untuk mempromosikan daya tarik baru pariwisata Taiwan.

Kampanye wisata tersebut tahun ini diikuti oleh 15 institusi, termasuk pemerintah daerah, asosiasi, serta pelaku industri pariwisata, dengan total 43 peserta.

Program-program promosi wisata tersebut adalah Taiwan Tourism Workshop yang diselenggarakan di Kota Bandung, Jawa Barat, pada 19 Agustus dan di Jakarta pada 20 Agustus, serta Taiwan Travel Fair di Central Park Mall, Jakarta, pada 22–24 Agustus.

Taiwan Travel Fair mengusung tema promosi ‘Datang ke Taiwan dan Nikmati Segelas Minuman’ dengan merek pariwisata baru 3.0 ‘Taiwan – Waves of Wonder’, serta menggabungkan tren wisata kereta api yang sedang populer di Pulau Formosa.

Taiwan Travel Fair menghadirkan tiga gerbong terbaru ‘Kereta Haifeng’ yang menjadi spot foto populer bagi masyarakat Indonesia dan memicu perbincangan hangat tentang pariwisata Taiwan.

Kereta Haifeng tampil megah di Paviliun Taiwan, di mana para pengunjung dapat duduk di dalam gerbong untuk berfoto seolah berada di tepi pantai indah wilayah pesisir utara Taiwan.

Selain itu, artis ternama Indonesia, Mikha Tambayong Mahenr, akan hadir di Taiwan Travel Fair 2025, bersama dua influencer Indonesia dengan jutaan pengikut yang akan berinteraksi dan berbagi pengalaman unik berwisata di Taiwan.

Pada 2024, jumlah wisatawan Indonesia yang berkunjung ke Taiwan tercatat mencapai 224.477 orang, menunjukkan pertumbuhan pasar yang berkelanjutan dan potensi pengembangan yang besar.

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