Indonesia enhances market in India with ‘business matching’

A tourism business matching in India brought together 23 Indonesian sellers, including travel agents/tour operators, hotels and resorts, and restaurants, with at least 50 buyers from India.

 

Jakarta (Indonesia Window) – The Indonesian Ministry of Tourism held a tourism business matching on Tuesday, November 18, 2025, in New Delhi, to see market opportunities for tourists from India, which continue to show a positive trend for Indonesian tourism.

The Deputy for Marketing at the Ministry of Tourism, Ni Made Ayu Marthini, stated in a statement in Jakarta on Tuesday (11/18/2025) that India is a new golden market for the Indonesian tourism sector.

In 2024, 710,688 Indian tourists visited Indonesia, a 17 percent increase from the previous year, Ni Made Ayu Marthini noted, as quoted by the Ministry of Tourism website.

“Seeing the increase in Indian tourist visits every year, we want to continue developing this market’s potential. Through tourism business matching, we hope that more Indian tourists will discover the beauty and diversity of Indonesian destinations, not just Bali,” Ni Made Ayu explain.

The business matching brings together 23 Indonesian sellers, including travel agents/tour operators, hotels and resorts, and restaurants, with at least 50 buyers from India, including travel agents, tour operators, MICE (Meetings, Incentives, Conventions, and Exhibitions) organizers, and other tourism stakeholders.

Through this business matching, Indonesia offers not only destinations but also experiences. The Indian market is known for its high purchasing power, especially in the luxury travel, honeymoon, and family travel segments.

Indonesian sellers can thus offer premium travel packages tailored to the preferences of Indian tourists.

“The Indian market has great potential. They are loyal, enjoy authentic experiences, and have a strong interest in wedding and honeymoon destinations. The business matching is an opportunity to expand our network and enhance Indonesia’s position as a leading destination in Asia,” Made said.

In addition to strengthening Indonesia’s image as a world-class destination, the activity is also expected to contribute significantly to achieving the 2025 target of international tourist visits.

With a more intensive business-to-business strategy, Indonesia is optimistic about attracting more Indian tourists to vacation, get married, and honeymoon in Bali and Beyond.

Dedi Ahmad Kurnia, Assistant Deputy for International Tourism Marketing at the Ministry of Tourism, added that Bali remains a major magnet, but trends show that Indian tourists’ interest is also expanding to other destinations in Indonesia.

“We want to promote Bali and Beyond, so that Yogyakarta and Bintan (a district in Riau Islands Province, Indonesia), can also become leading tourist options for the Indian market,” Dedi said.

The Indonesian Ambassador to India, Ina Hagniningtyas Krisnamurthi, attended the business matching in New Delhi.

She emphasized that Indonesia is not a transit county, but rather a destination with beautiful destinations.

“So, let’s visit Indonesia. Indonesia has the world’s largest Buddhist temple, a world heritage site, Borobudur. We also have Prambanan Temple. And I also hope there will be more direct flights from New Delhi to Jakarta,” Ina said.

Reporting by Indonesia Window